The Lone Ranger

'The Lone Ranger' might have been considered a box office failure due to the critics ratings; The $215 million budget film picked up a 30% Rotten tomato rating, which isn't very impressive - http://www.rottentomatoes.com/m/the_lone_ranger/
The rotten tomatoes are worked out by votes, critics post their reviews whilst giving a rating on how bad the film was, called the 'Rotten tomatoes'.

One of the largest points made was that disney had such a high budget for the film, but in the first week in the box office, it earned only $48.9million, compared to the expected $60million. However, despite all this, the film earned a solid B+ at CinemaScore with plenty of feedback reviews from people who went to see it claiming it's action-pact and a great movie for almost anything, funny, action and western. So why didn't people go to see it? This could be due to the other films that were out at the time; families preferred to go and see Despicable Me 2 and Monsters University, as they are more popular children movies – and also family entertainment. Also, Despicable Me and Monsters University were both only PG's, The Lone Ranger was a PG-13.

People may not remember or care about the character anymore; The Lone Ranger was popular in the 1950s, so only adults would remember the highly popular tvseries, and fully appreciate the movie – so perhaps the failure was due to many people not caring about the movie because they would prefer to stick with well known franchises such as Despicable Me and Monsters rather than watch a movie they've never heard of before. Since the TV series, theres been little magazines, movies, and advertisements to keep The Lone Ranger franchise alive and well known, the 'buzz' has died since the tv series.

Unfortunately, Wild wests never seem to do that well in the box office with the slight exception of Django Unchained – theres an obvious correlation between wild wests not doing well in box offices and with the critics, it seems that peoples genre preference has moved on to more popular genres of sci-fi.

Another point to be made is that disney picked an unknown actor to play the masked man, no one has even heard of him, and as one of the leading roles, it seems appropriate to have a well known actor to attract an audience.

The poor performance of The Lone Ranger is similar to another one of disney's film's last year “John Carter” which was an even bigger flop.

Annotations of Horror's

- Horror & Thriller
- Safe world made unsafe
- Demon's effecting a happy family
- Good Vs Evil
- Dissonant music builds suspense and gears us up for jump scenes
- Feelings of helplessness, unable to escape but unable to solve the problem
- Possessed child