Current trends in the Cinema

Philomena -> Multiplex Cinema's.

• Elements of Comedy and seriousness would attract a wider range of an audience
• Big Actor/actress names such as Judy Dench and Steve Coogan
• Award winner, advertises that fact.
• Fair amount of showing times, not as many as blockbusters.
• Based on a true story and book, would attract people that have read the book.
• Would be screened in main screen cinemas
• Made profits of near $15 million. Not as much as a typical blockbuster