Tuesday, 22 April 2014

American Blockbuster - Case Study

Toy Story 3

Budget:
$200 Million


Release Date:
June 18th 2010


Profit/loss at the Box Office:
$1,063,171,911


Reasons for success
Toy Story 3 was the third Toy Story Movie, and last, It had two previous films to build anticipation off of, people already knew these characters and so a new instalment catching audiences up with their beloved toys was inevitably a huge success. The fact that the film was in 3D also boosted profits, an extra $3 on each ticket increases box office profits dramatically - it was the second pixar movie to be in 3D.




Stars
Tom Hanks



Genre, Popularity and Audience Appeal
Toy Story 3 is an Animation, adventure and comedy - which successfully connects with the audience and taps into their emotions. 'Toy story' is now a franchise. Its very rare for a large studio to make losses on a family film.
Toy Story 3 attracts audiences wide, from children to see a children's movie, and teenagers and adults that have been fans of the franchise since the first Toy Story - along with the certificate of the film this ensures success.


Certificate
PG - which increases potential audience as anyone can watch the film 




Producers
Darla Anderson



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